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RHS Malvern Spring Festival

Co-produced with the prestigious Royal Horticultural Society (400,000 members), this national event was rebranded and repositioned in 2014.

RHS Malvern Spring Festival RHS Malvern Spring Festival RHS Malvern Spring Festival

Partnership with the RHS Malvern Spring Festival

Hosted annually at Three Counties Showground in Malvern, RHS Malvern Spring Festival is a partnership between the Royal Horticultural Society, the world’s largest and most prestigious gardening charity, and Three Counties, a specialist rural event organiser and agricultural society dating back to 1797.
RHS Malvern Spring Festival is the fastest growing RHS show following an ambitious repositioning in 2014. Whilst it is the gardening show for the Midlands and South West region, it attracts a national spotlight and offers unique engagement opportunities with an affluent and influential audience
Key facts: 
  • 70,000 ticket sales
  • 21% RHS members
  • Average age 58yrs
  • 60% AB (80% ABC1)
  • 64% female; 36% male
  • Average dwell time nearly 5hrs
  • Average spend £163 per person (highest of all RHS shows)
  • Most read newspapers: The Daily Telegraph, The Daily Mail, The Times
For details on bespoke partnership opportunities, please contact Suzy Hillier, Head of Commercial at suzy.hillier@threecounties.co.uk or Rachel Kent, Sponsorship Account Manager at rachel.kent@threecounties.co.uk
pdf Download sponsorship pack