Malvern Spring Gardening Show (SGS)

Demographics

The first of the National RHS shows, the Malvern Spring Gardening Show has developed an enviable reputation for being one of the finest, most spectacular and friendliest gardening shows of the year. Its spacious surroundings and easy access means that it attracts a national audience of gardening enthusiasts.

With around 92k visitors attending over four days, it remains a unique way to reach a highly affluent and influential audience (73% ABC1’s).

Standard Classification for SGS v's UK Population

With a more mature visitor profile, it is not surprising that those visiting this event, have a higher than average household income (£41500 SGS versus £31000 UK). This is reflected in the high average spend of £120 per visitor, resulting in a total show spend of around £10.8m. Three quarters of the visitors also planned to buy something in the future as a result of their visit.

UK Population v's SGS

With so much to see and do, 79% of visitors spent 5 hours or more at the show and the overall opinion of the show was either good or very good (87%). The main reason for visiting was “to get ideas/inspiration” and “for a day out”.

With almost all the visitors considering visiting the show again (97%) the Malvern Spring Garden Show remains an influential event, and the favourite gardening show for many of our visitors.

Regional Spread SGS Advanced Sales

Regional Spread SGS Advanced Sales

With a our greatest number of award-winning gardens and borders ever, many from new and emerging garden talent, 2009 looks set to be our best show yet.

Key Features for 2010:
● Award-winning show gardens and borders
● RHS Floral Marquee showcasing displays from more than 100 leading nurseries
● Floral art and Floral Design Theatre
● Expert and celebrity talks in the nationally acclaimed Interactive Design Theatre
● Specialist Food and Drink Pavilion
● Organic Gardening Area
● Hundreds of plant, crafts and gardening accessory stands

Research undertaken by Vivid Interface in 2006.