Sponsorship - Three Counties Show (TCS)
The Three Counties Show remains one of the most prestigious showcases for agriculture and the rural community. A celebration of the very best of British farming, country living and rural life, set in the heart of the country, at the foot of the magnificent Malvern Hills.
With around 100k visitors attending the 3 days of the Show it remains a unique way to reach a highly affluent and influential audience (73% ABC1’s).
With a slightly more mature visitor profile, it is not surprising that the average visitor to the Show has a household income that is significantly above the national average (£46500 TCS versus £31000 UK). After-all, over 40’s account for 85% of the UK’s wealth. The result is a total Show spend, excluding entrance, in excess of £5.2m.
With 24% of visitors involved in farming and 45% living in the country the Show remains at the heart of the rural community.
Of those visitors involved in farming and with purchasing responsibility 74% had attended the show “to visit the agricultural trade stands”. A third of these went on to say that they had found a new supplier at the show that they would not otherwise have considered using.
For the majority of our visitors the Three Counties Show remains “a good day out” (72%) with a great deal of entertainment and fun. This is reflected in our wide geographical spread.
With a diverse range of exhibits and events The Three Counties Show offers a unique range of opportunities across a wide variety of areas.
To find out more about sponsorship opportunities at The Three Counties Show, please contact John Wilesmith on 01684 584916 or by e-mail.