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Bovis Homes - Show Garden Sponsor at RHS Malvern Spring Festival

OVERVIEW

With the aim of raising the profile of Bovis Homes’ site at Welland, Worcestershire, the company sponsored one of the ten show gardens at RHS Malvern in 2018. The ‘Bovis Homes Family Garden’ created by Dan Ryan was designed for a property within a new housing development in the Cotswolds and won a prestigious RHS Silver Gilt Medal to boot.  The Bovis team used the opportunity as a PR exercise to gain local press and social media coverage, as well as entertaining 25 staff and key contacts at a private champagne breakfast to launch the garden prior to the festival opening. The local house builder also supported Malvern Wells Primary School at the festival in the School Gardens Challenge.

ACTIVITY

  • Sponsor of the ‘Bovis Homes Family Garden’ at RHS Malvern winning a Silver Gilt Medal.
  • Exclusive hospitality event on site to launch the garden prior to the official festival opening.
  • Designed and printed an information card for visitors listing plants and accessories used in the garden to aid accessibility and replication for visitors.
  • Supported a local school in the School Gardens Challenge.

OUTCOME

Bovis Homes were delighted to be involved in the 2018 RHS Malvern Spring Show. Having a development just a few miles down the road, a main objective of the show was to raise awareness of the development within the local and surrounding area. This was a great platform to do so as the demographic of the show was perfect for our customer base. We also wanted to demonstrate that new build gardens could be brought to life and have style to suit any home owner, this was fantastically created by the local designer Dan Ryan. Our objectives of raising our profile and gaining media coverage was aided by the fact that the garden won a Silver Gilt medal. It was a privilege to be involved in such a prestigious show.

Stephanie Spry, Marketing Manager (Western Region)