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Brewin Dolphin - Festival Partner at RHS Malvern Spring Festival

OVERVIEW

‘Money can’t buy experiences’ are at the heart of Brewin Dolphin’s sponsorship strategy.  In the past they have offered their top clients early morning VIP experiences using the Festival Theatre prior to the public opening.  In 2018, their third year of partnering with us, they opted for an evening hospitality event for 130 guests in the Festival Theatre.  This included canapes and drinks before guided private tours of the 10 Show Gardens, each with an individual talk from the show garden designer.  These high value experiences work well as clients delight in first glimpses of the Show Gardens ahead of the general public viewing and enjoy being the first to hear the RHS medal results.

ACTIVITY

  • Exclusive hospitality preview event in the Festival Theatre for top clients the evening before the festival opened.
  • Money can’t buy experiences built on private small group tours of the Show Gardens with guests the first to hear the RHS medal results.
  • Full marketing communications package pre-festival.
  • Branding on signage and in show literature at the festival.

OUTCOME

We have been working with the Three Counties and RHS Malvern Spring Festival now for 2 years and are delighted to be working with them again in 2019.  Being the first major event in the RHS calendar means there’s always a spotlight on Malvern and the Three Counties team never disappoints. We have found them to be extremely helpful and full of ideas to make our guests both feel welcomed and treated to experiences that they couldn’t have otherwise.

Paul Nurden, Head of Office (Cheltenham)