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Worcester Bosch - Major Partner at RHS Malvern Spring Festival

OVERVIEW

Our strong association with Worcester Bosch goes back to 2015.  They have been loyal sponsors over the years of our vibrant Festival Green at RHS Malvern Spring Festival.  Using the opportunity to build sales leads through showcasing their product range of striking wood-burning stoves and award-winning Bosch boilers, the Bosch team also use our huge audiences to let visitors take a first look at any brand new products. In 2018 they brought their new Bosch Easy Smart Control which allows users to control their home from a phone or tablet and also connects to smart radiator thermostats.

ACTIVITY

  • Naming rights to the prestigious Festival Green at RHS Malvern which boasts a number of show gardens designed by RHS Gold Medal Winners.
  • Premium position for marketing unit on Festival Green to encourage highest possible footfall and sales enquiries.
  • Branding on all Show Garden display boards, entrance signage and directional signage to Festival Green.
  • A full marketing communications package prior to the Festival including featured e-comms slot, logo on print material and social media posts to raise awareness and drive traffic.

OUTCOME

2019 marks our 5th year of sponsorship at RHS Malvern Spring Festival.  Partnering at the Festival allows Worcester Bosch an unrivalled opportunity to promote our brand direct to our target audience hailed from the influential ABC1 socio-economic demographic.  Positioned in the heart of the Festival Green next to the award-winning Show Gardens, we can engage in a meaningful way with existing and potential customers. Being a sponsor allows us to align our brand with a prestigious, high calibre event and although RHS Malvern has a national reach and Worcester Bosch is a national brand, the fact that we both call Worcestershire our home has a particularly special resonance.

Sue Pennington, Corporate Communications Manager