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Category: Royal Three Counties Show


The Three Counties showground campsite is a well-located site nestled in the foothills of the Malvern Hills, making it within easy access to the many footpaths and bridleways that cross this iconic landscape.

What’s on at the showground will depend largely on when you come so please check our What’s On page for the very latest show news so you can combine your holiday with an event or why not simply relax and explore what the Malvern Hills and surrounding towns and villages have to offer.

The campsite is open to tents, touring caravans, or motorhomes, with pitches available to book from April through to the end of October.

Di Walton, Head of Shows at Three Counties said “We hope that combining camping on the showground with an event will make the visitors’ experience even more memorable”.

Each spacious grass pitch offers striking views of the Malvern Hills and the surrounding area, with electrical and non-electrical pitches available as well as free wi-fi.

For those wanting to bring their four-legged friends along, dogs are welcome but must be kept on a lead and always supervised.

Prices start at £19 for a grass pitch and £26 for an electric hook up. Barbecues are allowed on site, there are lots of local food and drink options including gastropubs or, for those wanting to explore further afield, head to the bustling town centre of Great Malvern for more eateries.

Please note campsite toilet facilities open from 26 April, including accessible toilets, and showers will be available for use from 17 May onwards.

Book now via Pitch Up:


DOGTASTIC celebrates the nation’s love of dogs at the Three Counties Showground

The all-new event promises to be the paw-fect day out for dogs (and their families!) this Autumn.

DOGTASTIC, a fun-filled family day devoted to the nation’s favourite four-legged friends, takes place at the Three Counties Showground on Sunday, October 18.

Visitors can enter their dogs into the ‘just-for-fun’ dog show, be wowed by thrilling dog display acts, shop for pet supplies and gifts for dog lovers, get advice from expert breeders and even pamper their pooch at the on-site dog groomers.

Dogs are free to bring along to the event, which takes place between 10am and 5pm, and under 16s are also free of charge.

The showground covers a vast 90 acre-site, so there will be plenty of space to roam around, and there will also be a limit on the number of tickets available for sale to ensure social distancing.

“We are excited to bring you this new event all about dogs,” says Diana Walton, Head of Shows at Three Counties Agricultural Society, “with DOGTASTIC, we are looking to capture the joy that dogs bring and provide visitors with the chance to enjoy a fun-filled day out with their beloved pets.”

“After the lockdown and gloom of the past few months, we hope this event will bring a much-needed light-hearted day of entertainment, shopping and interactive family fun.”

The team at the Three Counties Showground has spent several months working on ways to modify and improve its facilities.

“We are delighted to have been awarded the Visit England ‘We’re Good to Go’ industry charter mark,” says Diana. “This accreditation verifies that the showground meets the Government and public health guidance on COVID-19.

“Shopping and features will be spaced out across the site, and seating areas as well as all our facilities will be maintained to the highest standards”

Tickets are limited with adult tickets costing £7.50 in advance, while dogs and under 16s go free. Visitors can book now by visiting:


Three brand new exciting events are planned at the Three Counties Showground, Malvern following the Government’s announcement that live outdoor events are allowed to take place.

Following modifications and improvements to the grounds, and with the showground’s Visit England’s seal of approval that they are ‘Good to Go’, the Three Counties Agricultural Society has a great line up of events for you to come and enjoy over next few months.

First up is Showground Saturday taking place on Saturday 25th July. Head of Shows Diana Walton commented ‘It’s a day of summertime fun and freedom, a chance to enjoy the vast open space on the showground at the foot of the Malvern Hills. Visitors may like to bring a family picnic and games or explore the 100 acre of grounds – perfect for dog walking. There’ll be a fun dog show plus small open air Market, selling locally sourced produce, plants and crafts. A range of takeaway hot and cold drinks and snacks will also be available to purchase’ Tickets at £5.00 per car.

A world of flavours will be coming together during a day-long open air celebration at the Three Counties Food & Drink Feast on August 22 is the second brand new event. The day promises to be a treat for everybody’s taste buds, showcasing and supporting those producing the best of local produce and globally-inspired street food with over 120 stands set throughout the spacious showground. There’ll be plenty of opportunities for all to relax and enjoy tasty treats and some toe-tapping live music against the backdrop of the Malvern Hills.

The Malvern Plant & Garden Fair on 12th & 13th September is a great opportunity for plant lovers and gardeners to attend the best Autumn plants sale in the country.

Diana added, “Our regular visitors will have the opportunity to stock up with their plant fixes from their favourite specialist nursery growers, it’s the last chance of the season and a perfect opportunity to buy bulbs and start planning Spring projects.”

With over 50 nurseries expected and a further 120 garden sundries, crafts and food trade stands not to mention everyone’s favourite Jonathan Moseley’s workshops, it’s going to be a jam packed weekend not to be missed.


Three Counties, based at Three Counties Showground in Malvern, produces an annual programme of top quality horticultural and agricultural events including RHS Malvern Spring Festival, Royal Three Counties Show and Malvern Autumn Show.

Over the past few years, partnership opportunities at Three Counties have developed in line with the increasing commercial success and popularity of these events.  Claire Blackford joins the commercial team on 19 October to ensure the continued development and growth of sponsorships and partnerships.

Ken Nottage, CE of Three Counties, said “Claire brings a wealth of customer focussed experience and creativity to the role and we are delighted she has taken on the challenge of expanding our sponsorship opportunities.  We wish her all the best in the new role.”

Claire’s early years were heavily immersed in the world of dance and she followed her passion completing her degree in the subject at the University of Surrey.  Following a period in a marketing agency working on accounts in the horticultural, travel and leisure sectors, Claire then moved to Gullivers Sports Travel where she remained for an impressive 23 years.

At Gullivers, Claire project managed a broad range of overseas long-haul supporters’ tours worth between £1.5 and £5 million following Rugby World Cups, British and Irish Lions Tours, England cricket tours and ICC Cricket World Cups.  This saw her travel to destinations such as Australia, New Zealand, South Africa, India and the Caribbean.

Claire brings to the role strong customer relationship management experience, creativity, operational skills and a good commercial acumen.

Speaking of her appointment, Claire said “I am thrilled to be joining the growing team at Three Counties and look forward to servicing and nurturing our existing and highly valued sponsors and partners.  Alongside this, I will be looking to grow and develop the breadth of appeal of our sponsorship programme with some new and creative partnerships to ensure Three Counties’ continued success and respected position within the market.”

For more information on sponsorship opportunities at Three Counties contact Claire on 01684 584 909 or email

Group Image Commercial Team (L-R)

Steve Allsop – Trade Stand Executive, Jane Edwards – Trade Stand Coordinator, Suzy Hillier – Head of Commercial, Claire Amott – Venue Hire Executive, Claire Blackford – Sponsorship Account Manager and Stephanie Belcher – Marketing Executive.

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