PARTNER OPPORTUNITIES FOR RHS MALVERN SPRING FESTIVAL
Each May, Three Counties and the Royal Horticultural Society (RHS) host RHS Malvern Spring Festival at Three Counties Showground, Malvern. This special partnership between the RHS, the world’s most prestigious gardening charity and Three Counties, produces a festival to remember and one that has been in existence since 1985.
In fact, between 2014 and 2016, RHS Malvern Spring Festival was the fastest growing of all the RHS shows. Proud of its local roots and heritage but with national reach, the festival’s recent increased popularity and success has cemented its place on the UK’s show calendar. This presents unique engagement opportunities for commercial partners to communicate with an affluent and influential audience.
We pride ourselves on our collaborative and flexible approach and flawless delivery, check out our partner case studies specific to RHS Malvern Spring Festival:
RHS Malvern Spring Festival Key Facts
- 100,000 footfall over 4 days
- 20% RHS members
- 74% ABC1
- Average spend: £150 per person
- 73% female; 27% male
- Average age 52 years
- Average dwell time nearly 6 hours
- The Daily Telegraph, The Daily Mail and The Times most read newspapers
- Two hour drive time including The Midlands, West of England and South Wales