Trade Stand Opportunities at RHS Malvern Spring Festival

Hosted annually at Three Counties Showground in Malvern, RHS Malvern Spring Festival is a partnership between the Royal Horticultural Society, the world’s largest and most prestigious gardening charity, and Three Counties, a specialist rural event organiser and agricultural society dating back to 1797.

RHS Malvern Spring Festival is the fastest growing RHS show following an ambitious repositioning in 2014. Whilst it is the gardening show for the Midlands and South West region, it attracts a national spotlight and offers unique engagement opportunities with an affluent and influential audience.

Show Dates

  • 7 - 10 May 2020

Key Facts

  • 100,000 footfall
  • 20% of visitors are RHS members
  • Average age 52 years
  • 40% AB (75% ABC1)
  • 73% female; 27% male
  • Average dwell time 6 hours
  • Average spend £150pp 
  • Most read newspapers: The Daily Telegraph, The Daily Mail, The Times

Trade Stand Forms

2020 application forms available in November.

For more information on trade stand applications please contact Steve Allsop, Trade Stand Executive.

Show Garden and Floral Application Forms

Show Garden and Malvern Shipping Container Gardens

Floral Marquee, Plant Pavilion and Plant Village 

For more information or to discuss your application please contact Nina Acton, Show Development Manager