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Three Counties Good Life Show

21st - 22nd July 2021

Update following the latest government announcement

Following the announcement, we would like to reassure our visitors that the Three Counties Good Life Show on 21 & 22 July will still go ahead as planned and your ticket is still valid.

The event has been carefully planned in line with current restrictions (post 17 May) with limited visitor capacity and social distancing measures.

We look forward to welcoming you.

To book tickets for our upcoming events, visit

Three Counties Good Life Show – 21 & 22 July 2021 in association with M&S Food.

Let us welcome you into the life of a grow your own enthusiastic or aspiring smallholder and you can explore all the key ingredients to an idyllic rural life, with local-origin livestock displays and showing classes, artisan food and drink, live rural crafts demonstrations, countryside shopping and special guests to celebrate the best of country living!

Visitors to the two-day Three Counties Good Life Show can experience the best bits of farming life, with a livestock zone celebrating local breeds, such as Gloucester Old Spot pigs and Herefordshire Cattle, as well as two talks theatres dedicated to exploring the life of a smallholder and how to get the biggest bounty from your garden. And don’t forget your sustainable shopping bag! For those wanting to stock up their larders with artisan food and drink or rural apparel from a wealth of independent food vendors and countryside retail outlets.

Grow Your Own Zone

Join us in our Grow and Cook Theatre, sponsored by M&S Food, for live cooking demonstrations and talks about growing your own produce. Visitors can expect interesting talks from Escape to the Country’s Jules Hudson, writer Jon Wheatley and presenter and celebrity gardener Terry Walton and a whole host of special guests. Whether you’ve finally graduated from the allotment waiting list or are growing from your windowsill or back garden, our special guests will inspire you to grow for your table with expert tips and tricks and lots of fun along the way.

Make a start or add to your garden collection by browsing a range of plant and gardening stands or ask your burning home-growing questions at the informal advice area.

Smallholdings Zone

Wonder through impressive displays and showing classes of local-origin livestock including Hereford Cattle, Gloucester Old Spot pigs, Ryeland, Cotswold and Shropshire sheep, Angora goats and even alpacas! Each display will have an expert breeder on hand to answer all your questions about their breed, working on a farm or smallholding or even setting up on your own. For those thinking a little smaller, discover all there is to know about owning chickens and poultry, bee-keeping or caring for different types of rabbits. If you want to know more, grab a seat at the Smallholdings Theatre hosted by Reg Moule and soak up advice and tips from countryside experts.

Rural Living Zone

Ever wondered about the fascinating world of rural crafts? Be amazed by impressive tradesmen and women at work with exciting live blacksmithing demonstrations as well as trug making, glass artistry and wood turning displays. Immerse yourself in nostalgia with beautiful Hook Norton shire horses, who are still used to transport beer for the traditional Hook Norton Brewery.

Artisan Food and Drink

Sample the best of Herefordshire, Worcestershire and Gloucestershire with artisan food and drink produce you won’t find in the supermarkets. Support local by stocking up your larder from the dedicated Worcestershire Food and Drink zone or explore a world of street food flavours from a range of independent food vendors including sourdough pizza, Thai food, pancakes, Greek souvlaki, Mexican, churros and even Yorkshire pudding wraps. Partial to a cider tipple? Check out the Cider & Perry Show!

Entertainment & Shopping

Making this a true celebration of country living is the toe-tapping Bandstand which plays a range of live music throughout the two-day show. Artists include Woo Town Hillbillies and Erica Jean. Shop for countryside clothing, garden furniture, plants and rural arts and crafts from a hand-picked selection of the UK’s leading country living outlets.


Tickets are strictly limited and advance booking is essential.


Book now and save. Take advantage of this special early bird ticket price: Adults £12.50, children aged 12-15 years £6.00, under 12s free (ticket required). 


Parking is free, only assistance dogs allowed.

Find out more about how we've prepared to reopen.

We have been awarded the VisitEngland ‘We’re Good to Go’ industry charter mark. This verifies that our showground meets the Government and public health guidance on COVID-19 and that we have all the required health and safety processes in place to ensure you have a safe and enjoyable visit. Find out more - VisitEngland 'We're Good to Go"

Trade Stands

We welcome applications from all types of business related to smallholdings and the countryside. Whether you are a small producer or a well-known brand, we’d love you to join us at this event. For information regarding trade stands, contact Steve Allsop at 


To sponsor Three Counties Goodlife Show, contact Richard Heath at


To compete at this show, visit our Compete page.



phone: 01684584900