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Three Counties announces Howden as headline sponsor for Royal Three Counties Show 2024

Howden will sponsor Royal Three Counties Show (14-16 June 2024), the region’s biggest celebration of farming and food.

Pictured L-R Ryan Lane (Malvern Branch Manager, Howden Insurance), Ashley Sellers (Business Development Executive, Howden Insurance), Jessica Frater (Commercial Insurance Account Executive, Howden Insurance), Lindsey Craddock (Three Counties, County Director for Worcestershire), Jane Edwards (Head of Shows, Three Counties) and David Prescott (Chief Executive, Three Counties)

Three Counties has today announced a new headline sponsor for its flagship agricultural event, Royal Three Counties Show. Howden, the global insurance group with over 100 branches on high street across the UK, will sponsor the show, which celebrates the very best of farming and food from Worcestershire, Herefordshire and Gloucestershire with three days of hearty family fun each Summer at Three Counties Showground, Malvern.

Royal Three Counties Show showcases top quality livestock, with over 6000 animals attending the event in 2024. The event also champions the region’s best food and drink, with over 60 artisan producers across the site in the Food and Drink Festival and Artisan Food and Drink Market.

Howden supports the rural community with over 100 insurance products and services. As well as partnering with the show, Howden will also enjoy Main Arena naming rights. The Main Arena offers a vast array of thrilling entertainment across the three days, including Showjumping, Carriage Driving, motorcycle stunt display team The Bolddog Lings, jaw-dropping parachute displays from the Red Devils Parachute Regiment and the Grand Parade of Livestock where each winning animal takes a “victory lap” with their handler around the ring creating an unforgettable spectacle.

Esther Kane, Howden Head of Rural, said “We are delighted to be partnering with the Royal Three Counties Show, as headline sponsor in 2024. The Show has long been a stand out event within the farming calendar, and we are delighted to be associated with it. At Howden we’re all about the quality of service we provide for our clients, and with a near 30 year legacy of serving the rural community via insurance from a farming, estate, equine and private client perspective, we look forward to our conversations with visitors to this year’s show. We also have a 100 strong network of local branches, and the team from our Malvern branch will also be on hand to offer their specialist local knowledge.”

Royal Three Counties Show is a calendar highlight for the farming community each year, supporting and providing a platform for regional farmers, growers and producers whilst raising awareness of the importance of British agriculture.

Three Counties Chief Executive, David Prescott, commented “Three Counties is delighted to welcome Howden as the headline sponsor for Royal Three Counties Show 2024. This exciting partnership will help us to once again deliver the region’s largest celebration of food and farming to our visitors, featuring the very best livestock, food and drink and family entertainment, and will provide Howden with brand exposure to over 90,000 visitors across our three-day agricultural show, as well as sharing our new partnership in the lead up to the event.”

Tickets are on sale now for Royal Three Counties Show, which takes place on 14-16 June 2024 at Three Counties Showground, Malvern.

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