CANNA – SHOW PARTNER AT MALVERN AUTUMN SHOW

OVERVIEW

Partnering with us for the first time in 2016, CANNA who produce nutrients and mediums for the fast growing of plants, are a natural fit as the sponsor of our giant vegetables feature – the CANNA UK National Giant Vegetables Championship.  Year on year their activation grows bigger and more impressive and 2018 saw them build a sensational display garden outside the giant veg marquee showcasing their branding and products amongst a pumpkin tug of war.  It was a real crowd pleaser and visitors’ selfies infront of the garden were of course prolific.  Looking to extend the reach of their brand and foster customer loyalty, CANNA is also interested in engaging with and building relationships within the giant vegetable community.  In fact they arrange a seminar during the show to communicate directly with this audience.

ACTIVITY

• Full naming rights; the CANNA UK National Giant Vegetables Championship with widespread referencing in pre-show marketing as well as branding and signage at the show
• Dressing the entire frontage of the giant vegetables marquee on premium Avenue F with their display garden, branded gazebo and marketing unit
• Large engagement space to showcase their Plant Laboratories work inside the giant veg marquee
• Bold, large scale branding on hanging signage above the giant veg platforms
• Branding on information cards, card holders and winners’ sashes
• CANNA branded blimp to mark their activation area
• CANNA seminar during the show with giant vegetable growers

OUTCOME

Three Counties have continuously supported CANNA at the Malvern Autumn Show, aiding the development of CANNA’s marketing activities and engagement with the growing community on a yearly basis. The team take an interest in who we are as a company and understand our aims and objectives instilling a high level of confidence in Three Counties and any projects we work on together. Malvern Autumn Show has allowed CANNA to have close proximity contact with our audience and social media content creation along with high visibility and exposure in mainstream media on a level we may not usually achieve. The CANNA team look forward to growing our brand and relationship with Three Counties for many more years to come.

Peter Geyelin, Technical Advisor